| Discover
the vision.
In this phase the vision
of the project is established, research is conducted, information
gathered and goals are set in a structured brainstorming session.
Industry competitors are investigated and their marketing
strategies and materials are analyzed. Execution mediums such
as web site, identity package or direct mail are identified.
This phase will ensure
that the overall objective and vision for the initiative is
the foundation for the final product.
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