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Design
the experience.
In this phase the project
begins to take form. Colors, shapes and other elements, whether
audio, video or textual, bridge the parts of the project developed
in discovery and definition phases. The look and feel is established,
and the creativity that gives the project its personality
is employed. Also, metaphors that support and enhance the
information architecture are devised.
Creative time is maximized
by utilizing the solid foundations created by the discovery
and definition phases. With modifications and approval the
final artwork is submitted electronically to the appropriate
vendor.
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